澳洲 Cover Letter 的核心原則

在澳洲，Cover Letter 不是履歷的複製，而是一封「量身訂做的推薦信」,它的核心目標是：

澳洲 cover letter
（图片来源网络，侵删）
  1. 展熱情與動機: 讓雇主知道你為什麼特別想加入他們公司,而不是任何一家公司。
  2. 串連技能與職位: 將你的技能和經驗，與職位描述中的要求一一對應,證明你是最佳人選。
  3. 補充履歷資訊: 提供履歷中沒有的細節，例如你如何解決問題、為何轉職,或對公司文化的認同。

Cover Letter 的標準結構

一封專業的澳洲 Cover Letter 應該包含以下幾個部分：

聯絡資訊

在信件頂部,清晰列出你的聯絡方式。

  • 你的資訊:
    • 姓名
    • 地址
    • 電話
    • 電子郵件
    • LinkedIn 個人檔案連結 (可選,但建議)
  • 雇主/招聘經理的資訊 (盡量找到具體人名):
    • 招聘經理姓名 (Ms. Jane Smith, Hiring Manager)
    • 職位
    • 公司名稱
    • 公司地址

如果找不到招聘經理的名字,可以使用：

  • Dear Hiring Manager,
  • Dear [公司名稱] Recruitment Team,

絕對不要用 To Whom It May Concern,這顯得過於疏遠和不專業。

澳洲 cover letter
（图片来源网络，侵删）

稱謂與開場白

  • 稱謂: Dear [Mr./Ms./Mx. Last Name],
  • 開場白: 第一段就要抓住重點。
    • 明確指出你申請的職位名稱。
    • 來源 (我看到您在 Seek 網站上刊登的職缺)。
    • 用一句話總結你為何是理想人選,展現你的熱情。

範例:

Dear Ms. Smith,

I am writing to express my enthusiastic interest in the Marketing Manager position at XYZ Corp, which I discovered on LinkedIn. With over five years of experience in developing data-driven digital marketing campaigns and a proven track record of increasing brand engagement by over 40%, I am confident that I possess the skills and passion to excel in this role and contribute significantly to your team.

主體段落 (1-2段)

這是 Cover Letter 的核心，需要量身訂做，仔細分析職位描述，找出 2-3 個最關鍵的要求,並用你的經驗來證明你能勝任。

澳洲 cover letter
（图片来源网络，侵删）
  • 技巧: 使用 STAR 原則 來組織你的論點。
    • S (Situation): 當時的情境是什麼？
    • T (Task): 你的任務是什麼？
    • A (Action): 你採取了什麼具體行動？
    • R (Result): 帶來了什麼可量化的成果？

範例 (接續開場白):

In my previous role as a Digital Marketing Specialist at ABC Company, I was responsible for spearheading the company's social media strategy. One key project involved launching a new campaign on Instagram to target millennials (S). My task was to increase follower growth and drive traffic to our e-commerce site (T). I developed a content calendar, collaborated with influencers, and ran targeted ad campaigns (A). As a result, we saw a 25% increase in followers and a 15% uplift in website traffic from social channels within three months, leading to a 10% increase in online sales (R).

Furthermore, my proficiency in using Google Analytics and HubSpot aligns perfectly with your requirement for a candidate who can analyse campaign performance and optimise strategies for maximum ROI. I am adept at translating complex data into actionable insights, a skill I am eager to bring to XYZ Corp.

連結與動機

在這一段，展現你對這家公司的瞭解和熱情。

  • 提到公司的產品、服務、近期成就、公司文化或價值觀。
  • 解釋為什麼你想為他們工作,以及你的目標如何與公司的方向一致。

範例:

I have long admired XYZ Corp's commitment to sustainability and innovative approach to eco-friendly packaging. Your recent campaign, "Green Future," particularly resonated with me, as it reflects my personal values and professional focus on creating positive brand impact. I am excited by the opportunity to bring my marketing expertise to a company that is not only a market leader but also a leader in corporate responsibility.

結尾段落

  • 重申你的興趣和信心。
  • 表達你期待進一步討論的機會。
  • 感謝對方花時間閱讀你的申請。

範例:

Thank you for considering my application. I have attached my resume for your review and welcome the opportunity to discuss how my skills and experience can benefit XYZ Corp. I am available for an interview at your earliest convenience and look forward to hearing from you soon.

禮貌結尾與簽名

  • 禮貌結尾:
    • Sincerely, (最正式、最安全)
    • Kind regards, (常用且專業)
    • Best regards, (稍微不正式一點,但也可接受)
  • 簽名:
    • 你的手寫簽名 (如果是紙本信件)
    • 你的打印姓名

Cover Letter 範本 (完整版)

[Your Name]
[Your Address]
[Your Phone Number]
[Your Email Address]
[Your LinkedIn Profile URL (Optional)]
[Date]
[Hiring Manager's Name] (If known, otherwise use title)
[Hiring Manager's Title]
[Company Name]
[Company Address]
Dear [Mr./Ms./Mx. Last Name or Hiring Manager],
I am writing to express my strong interest in the [Job Title] position at [Company Name], which I saw advertised on [Platform where you saw the ad, e.g., Seek, LinkedIn]. With my [Number] years of experience in [Your Field/Key Skill 1] and a proven ability to [Key Skill 2/Achievement], I am excited about the opportunity to contribute to your team.
In my previous role as [Your Previous Title] at [Previous Company], I was responsible for [Key Responsibility]. For instance, I [Describe a specific project or task using the STAR method]. This experience not only honed my skills in [Relevant Skill 1] and [Relevant Skill 2] but also resulted in [Quantifiable Result, e.g., a 20% increase in efficiency, a successful project launch]. I am confident that I can bring this same level of dedication and results to [Company Name].
I am particularly drawn to [Company Name] because of [Mention something specific about the company, e.g., its innovative products, its company culture, a recent award, a value you admire]. I am passionate about [Your Passion/Field] and am eager to apply my skills in an environment that values [Mention a company value]. I believe my background in [Your Area of Expertise] aligns perfectly with your goals.
Thank you for your time and consideration. I have attached my resume for your review and welcome the opportunity to discuss my application further in an interview. I am available at your convenience and look forward to hearing from you soon.
Sincerely,
[Your Handwritten Signature (if printing)]
[Your Typed Name]

澳洲 Cover Letter 的重要注意事項

  1. 絕對不要用同一封信申請所有職位: 這是最常見的錯誤,每次申請都必須根據職位描述和公司文化進行修改。
  2. 長度控制: 保持在一頁 A4 紙以內,招聘經理沒有時間閱讀長篇大論。
  3. 使用關鍵字: 從職位描述中提取關鍵字，並自然地融入你的信件中，這能幫助你通過公司的 Applicant Tracking System (ATS) 篩選。
  4. 量化你的成就: 盡可能使用數字來證明你的能力，"increased sales by 15%"、"managed a budget of $50,000"、"reduced processing time by 30%"。
  5. 專業語氣: 保持語氣自信、專業且積極,避免使用俚語或過於口語化的表達。
  6. 校對、校對、再校對: 任何拼寫或文法錯誤都會給雇主留下不專業的印象，請朋友或使用工具（如 Grammarly）幫你檢查。
  7. 檔案格式: 最好將 Cover Letter 和履歷儲存為 PDF 檔案，檔案命名要專業，Cover_Letter_John_Smith.pdf 和 Resume_John_Smith.pdf。

遵循以上指南，你就能撰寫出一封專業、有說服力且能讓你在澳洲求職市場中脫穎而出的 Cover Letter,祝你申請順利！